Victorum Partners is a government affairs consulting firm based in Salt Lake City, Utah. For their new rebrand, they needed a new logo and a cohesive design that could be used across both print and digital material. The company's new name is the Latin word meaning "victory". The logo and design embody consistency, strength, unity, and dependability, while still incorporating the Latin root of the name.
The Design Process
This first round of rough concept designs was based on Roman symbolism, representing Victorum's ideals of victory, strength, and stability while keeping the iconic"V" throughout. From there, I designed the double circle around the Capitol building, representing unity and dependability with a sharp V at the bottom to keep brand recognition.
The Logo
Primary Logo
Secondary Logo
Icon & Color Palette
